De Dietrich Product Launch
A premium product launch designed for sensory immersion — combining elegant interior styling, luxury material palettes, and live entertainment to create a chic, hands-on experience that reflected the brand’s upscale identity and wowed guests at every touchpoint.
Overview
Location: Clifford Pier, Fullerton Bay Hotel, Singapore
Event Type: Product & Brand Launch
Audience: Lifestyle media, high-net-worth consumers, industry partners
Core Themes: Luxury, Innovation, Design
Duration: Half-day event with experiential showcases
Client’s brief
Launching a Premium Product Line with Experiential Elegance
To launch its new line of premium and upscale products, our client tasked us with creating an event concept that would distinctly differentiate each product cluster, while offering guests a realistic, hands-on experience. The event needed to be upmarket and chic, perfectly reflecting the sophisticated profile of its guests.
Our Approach
To visually distinguish the different product ranges, we incorporated a unique material palette for each cluster—such as marble, bronze, and gold—reflecting both the brand’s premium positioning and real-world kitchen interiors. This thoughtful design allowed guests to experience the products in an authentic and tactile way.
Adding to the event’s sophistication and festive spirit, we engaged a celebrity emcee and a live jazz band, ensuring a memorable and immersive experience for all attendees.
Strategic Outcomes
- Elevated the brand’s positioning among key lifestyle and media stakeholders
- Delivered high engagement through tactile, experiential product zones
- Achieved strong media coverage and post-event buzz due to premium execution
- Created brand distinction in a competitive market segment through immersive staging
Let Us Handle the Details
More Than a Launch. A Moment of Brand Clarity.
Every brand and product has a unique story — and we craft launches that bring it to life. From messaging and multimedia to pacing and production, we build every experience to align with your positioning and business goals.
step 01.
Flow Mapping & Guest Journey
Shape the guest experience with intentional pacing and audience flow.
step 02.
Experience & Theme Integration
Every element — lighting, visuals, stagecraft reflects your story and identity.
step 03.
Multimedia & Messaging Control
We align scripts, speakers, and screen content for clarity, consistency, and confidence.
step 04.
On-Site Oversight
From media to last-minute cues, we manage it all so your team stays focused and calm.
Trusted by the World’s Leading Companies and Brands
For two decades, we’ve supported ministries, MNCs, and mission-driven brands. Our events are often high-profile, and always high-stakes — requiring discretion, alignment, and flawless delivery.
“Feedback has been GREAT! Thank you for putting on another great event for Amgen; we’ve really appreciated all your support. I really appreciated the ease of which this happened; minimal direction by me is always a good thing.Thank you once again! “
Senior Vice President
Amgen
“Thanks for Events Architects’ great services and high quality work to support our event and to make it a success.”
Asia Pacific Communications Head
DuPont
“Just a note to thank you and your team for the great planning and support in ensuring a smooth and successful event yesterday. The launch ideas worked well and gave us a nice launch ceremony and photo ops for the media. We also appreciate your advice on protocol for government officials.”
Asia Pacific Communications Head
Henkel
“Thanks EA team, it was a great event. The coordination on your side, including the advisory for the Prime Minister Office was really helpful for all of us.”
Director, Advance Planning
Jabil
“Thanks for all the hard work and late nights put in to help create the impact and ambiance necessary for this event despite the extremely short timeline. The event was a success and we appreciate your dedication to ensure everything went smoothly.”
Channel Marketing Manager
Singtel
“On behalf of my team (and of course myself), I would like to say a big THANK YOU to all of you for your tremendous help in making our tech conference come to life. It’s our second time working together and as we pushed the boundaries this year and took risks, you guys took it on and help us realized our vision.
Head of Marketing & Innovation, Asia Pacific
Xaxis
Thank you and your colleagues at EA for the support to make it a great success and we look forward to be able to work with you when there are future events.”
Head of Human Resource
Roche
“We would like to thank you and your team for the marvellous service & support to us for our leadership conference and opening ceremony. Both events came with a lot of fantastic compliments from the participants.”
Head of Admin and Purchasing
Everllence ( formerly known as MAN Energy Solutions )
“It was a real pleasure working with you and your team on this. Couldn’t have done it without you guys, literally 😊”
Director, Manufacturing and Logistics
ResMed
“A big thank you from SAESL, Events Architect did a sterling job and the event has been the talk of the town!”
Head of Programmes & Business Development
Singapore Aero Engine Services
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