Procter & Gamble, the world's leading consumer products maker, celebrated the ground-breaking ceremony of its Singapore Innovation Centre located at Biopolis. This state-of-the-art Innovation Centre will house strategic upstream corporate research as well as focus on beauty and grooming, home care, and personal health care products.

Befitting of the state-of-the-art Innovation Centre, a creative and high tech launch mechanism was deployed. This treated guests to a spectacular laser show and a surprise unveiling of the artist’s impression of the Innovation Centre, via a sliding panel on the backdrop; on top of a symbolic act of shovelling of sand from a customized sandbox.

As majority of the guests were from overseas, and the ceremony taking place near the Lunar New Year, a traditional “Lou Hei” (or tossing up good fortune) dish was introduced.The guests thoroughly enjoyed themselves, immersing in the tossing of the ingredients in the dish. They were also treated to different cuisines representing the different ethnic groups in Singapore, served from specially decorated thematic stalls.

PROJECT

Procter & Gamble Singapore Innovation Centre
Ground-breaking Ceremony & Symposium

CLIENT

Procter & Gamble Singapore