The National Design Centre (NDC) was officially opened by Deputy Prime Minister and Minister for Finance, Mr. Tharman Shanmugaratnam in March 2014. The official opening of the NDC also marked the launch of the inaugural Singapore Design Week; which showcased anchor event SingaPlural 2014, which highlights and celebrates Singapore’s multiple design disciplines.
The main idea of the entire launch concept was to be design focussed, while adding a factor of being chic and glamorous.
The launch structure was designed to contain the well wishes of guests which were penned on a piece of acrylic. In addition, a customised launch animation was projected onto 3 screens operated via the Dataton Watchout multi-display production and playback system.