Harley-Davidson Asia Pacific hosted a regional media event to celebrate the launch of their Model Year 2012.

Bringing together media representatives from the Asia Pacific region, the 2-day extravaganza started with a cocktail party welcome at the newly opened internationally acclaimed club, Avalon, located at Marina Bay Sands.

The itinerary on the following day featured a workshop on the Harley-Davidson experience followed by an Media Urban Ride around Singapore. The finale of the entire event was held at the Marina Barrage where the media joined hundreds of Harley-Davidson fans to celebrate the official launch of the Model Year 2012.

At the event, guests got to enjoy a fashion show featuring the latest Harley-Davidson apparels, try their hand at a jump-start where they could physically rev and start the ignition of a stationary Harley-Davidson bike, as well as enjoy traditional American carnival food amongst other activities. All these activities were enjoyed in conjunction with partying the night away with a renowned local band under the stars.

PROJECT

Harley Davidson Regional Media & Bike Launch Event

CLIENT

Harley-Davidson Asia Pacific